Toilet paper. Loo roll. Mundane yet critical. Begrudgingly written on every shopping list that was ever written.
Well, shit just got real.
Who Gives A Crap is a super smart start-up that are ply-shaming the shit out of the toilet paper game. These guys have really thought this through, probably whilst sitting on the loo. (Isn’t that where we all do our best thinking?!)
It goes without saying, it was initially the packaging that caught my eye – featuring modern and retro bold prints; it’s exactly what toilet paper needed: a 21st century Insta-friendly upgrade.
Butt, there’s more….
Wanting to find out more about this delicious bathroom candy, Who Gives A Crap just kept getting better and better. This isn’t just about pretty packaging. Their toilet paper is made out of 100% bamboo and sugarcane fibres (who knew!), chemical and dye free, making them super soft, eco friendly – saving on just about every emission possible so we only have to worry about our own (ahem).
Who Gives A Crap are a company that do style AND substance. I was given an education just from reading their website – 40% of the world’s population don’t have access to a toilet…. more people in the world have mobile phones than toilets – that is INSANE.
Fortunately, the good people at WGAC are doing their bit to redress the balance by donating 50%(!) of their profits to help provide access to toilets for more people which means better sanitation and health for those in under-developed countries.
At NOW, we adore home products that are beautifully designed, but homeware with a heart is even better. WGAC is one of those wonderful companies that pleases our eyes and our arses – which is no mean feat!
I hope more of you will look into buying this wonderful product so that the good people at WGAC can continue to kick the crap out of any shitty situation for the other 40%.
You can see some of their fine handy work below and their prints are continuously changing. Check out their Limited Edition range for Christmas and you can read all about the individual designers who Give A Crap on their website!
Do you Give A Crap? If you do, let me know in the comments below!
*all puns are intended.